About
ABOUT
IRUDHAYAA is the brainchild of an MBA Finance graduate, whose ideology sparked from the need for good quality milk and milk products. Having visited farms across Tamil Nadu and attended government-offered training programs, the significance and rarity of Indian origin A2 breeds of cow was evident through discussions with various dairy farmers.
IRUDHAYAA, founded in 2022, set up its manufacturing unit in Urapakkam, Chennai following a successful tie-up with an A2 dairy farm, consisting of predominantly Kangrej, and also Sahiwal, Rathi & Gir breeds. Farm-fresh A2 milk is procured and traditionally processed, without any additives and preservatives, to get IRUDHAYAA A2 COW GHEE. With ‘ghee as its first product offering’ to its customers, IRUDHAYAA envisions to expand by establishing an INTEGRATED A2 DAIRY FARM, by means of which IRUDHAYAA shall have in its shelf of offerings, pure A2 Milk and its by-products.
IRUDHAYAA, as the name suggests, means HEART, which symbolises PURITY. Thus, IRUDHAYAA is an ideology that grew from the thought of providing pure and fresh A2 ghee with ZERO COMPROMISE on quality and 100% ASSURANCE of health standards.
- BENEFITS
- Benefits on Consumption:
- Eases digestion
- Source of energy
- Boosts immunity
- Improves endurance and helps sustain energy levels
- Safe for lactose intolerant condition**
- Children starting solids – Best addition
- Pregnant women – Best to intake with milk(best to have first thing in the morning, WITHOUT SUGAR)
- Can be consumed by people of all age groups
- Improves cardiovascular health
- 10.And many other healing benefits
- Benefits on External Application:
- In nostrils – For Respiratory health
- On navel – For Digestive health